
Probably the inverse is also true. I wonder if Stan Lee or any writer would have been nearly as popular if the Fantastic Four or Thor or the Hulk was illustrated by someone other than Jack Kirby. Can great writing save poor art? Can awesome art save poor writing? It's a valid argument and I'm not sure what the correct answer is. There are some great talents out there. Jim Shooter comes easily to mind. His reboot a while back of Turok and Magnus Robot Fighter went nowhere after only a few issues. And you know I thought the writing on those efforts was pretty good! The art not so much. But that's me. Go back to the mid-to-late 1960's and Wally Wood was illustrating Thunder Agents. Superb artwork, right? We're talking Wally-flipping-Wood, the master of Mad Magazine! But the writing sucked! I guess my point is that Stan Lee could have had a master plan: paste comic books all over the place: on milk cartons, cereal boxes, where ever, and I don't think the FF would have registered a blip on the radar if it weren't for Jack Kirby!!

I remember back in the late 70's Jack was supposed to have had the financial backing to put out a line of comic books (Thunderfoot and others). An interview with Jack in Comics Scene shed some light on Jack's mindset but it had nothing to do with the business-end of publishing. Jack was all for giving artists a chance and keeping them on a book in order to let their talent develop, but in terms of execution, he was shooting blanks.
It wasn't Jack's fault. The guy was a creator. He was a producer. He needed a salesperson like Joe Simon or Stan Lee in the same way that they needed an artist like Jack!
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